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Monthly Archives: July 2012

All photos via my Instagram

Any brand who is any brand is shooting video campaigns these days. And can you blame them? We spend more time online browsing blogs and watching youtube videos than we do flipping through the pages of magazines (I have to set aside monthly “Barnes and Noble” days where I catch up on all of my favorite glossies.) As technology is advancing by the second, and “fashion videos” are going viral (see: P’Trique), it only makes sense for prominent fashion houses to create a video presence in addition to billboards and print advertisements.

Here’s McQueen’s latest Fall/Winter 2012 video campaign directed by David Simms, staring Suvi Koponen.

Thoughts?

Style.com is about as close to the runway as I can get right now. Balmain’s Resort 2013 collection truly blew my mind. For this collection, Olivier Rousteing drew inspiration from spending time in Miami. He chose mint colors to stand against monochromatic black and white pieces to emulate that South Beach vibe. And the various printed pieces and chunky stripes…brilliant! I love the spin-off to the tradional form fitting suit – pairing long, boxy blazers with flowey trousers or mini dresses.